GENERO

PROJECT BRIEF

Conceptualize and design a series of products under a parent generic brand. There should be a large variety of different packaging shapes and forms to display brand application.

STRATEGY

Genero, a creativity forward kids craft kit, meant to inspire and celebrate the imagination and creativity of children. Utilizing a strict color system with fantastical illustrations to contrast the more generic copy.

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REAL WORLD APPLICATION

Compared to other kids craft brands in the market, the main aspect behind the Genero brand is to celebrate kids who maybe don't have a creative outlet to look at for inspiration. Comparing towards larger, corporate brands, Genero is meant to be loud and proud of messy doodles and outlandish characters.

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REAL WORLD APPLICATION

Compared to other kids craft brands in the market, the main aspect behind the Genero brand is to celebrate kids who maybe don't have a creative outlet to look at for inspiration. Comparing towards larger, corporate brands, Genero is meant to be loud and proud of messy doodles and outlandish characters.