Conceptualize branding for an event or conference based on an interest or belief.
HEM 2026. A sustainable fashion forward festival held to celebrate and educate about the importance of recycling and upcycling materials and clothing. HEM is openly anti-fast fashion and hosts social justice specialists on fast-fashion and environmental issues to speak at a pendl during the conference portion of the event.
The visual identity combines a contemporary graphic system with expressive imagery and a consistent typographic structure.
The system extends across digital, printed and environmental applications, allowing the identity to remain consistent across different formats.